Include a list of items to support the central theme of your page. Bulleted lists are a great way to parse information into digestible pieces.
Develop targeted Google Ads campaigns optimized for maximum reach and conversion, mastering keyword selection and ad placement strategies.
Harness the power of social media platforms like Meta, Instagram, and TikTok to engage audiences and amplify brand presence effectively.Implement advanced audience targeting techniques across Facebook Ads, optimizing ad spend and maximizing ROI.
Implement advanced audience targeting techniques across Facebook Ads, optimizing ad spend and maximizing ROI.
Navigate through the intricacies of social media analytics, utilizing insights to refine content strategies and drive meaningful engagement.
Additional content added to course curriculum.
Unlock the secrets of impactful PR for your small business with our comprehensive course, "PR Mastery for Entrepreneurs." From strategic planning to event coordination and social media integration, dive into the world of PR to elevate your brand.
Course content: Rapid re-skilling, up-skilling and micro-credentials.
Social Media Platform Breakdown - Meta
FREE PREVIEWTiktok
Social Media Best Practices
Tools and Tips for Creating Content
Other Platforms and Forms of Social Media
Creating Content Calenders
Creating Content, Canva and More!
Scheduling Platforms
Useful Tools for Writing
Social Media Module: Additional Resources
AgentSocial Academy - Instagram Highlight Guide Book
AgentSocial Academy - How to Use Canva Theme Guide Book
AgentSocial Academy - Track Social Media Analytics Hootsuite Guide Book
AgentSocial Academy - TikTok Posting Guide Book
AgentSocial Academy - Schedule Posts in Hootsuite
AgentSocial Academy - Carousel Feature Instagram Guide Book
Introduction
Chapter#1: Google Ads Benefits
Chapter#1: Summary
2. Google Search 101
Chapter#2: Summary
3. Campiagn UI
4. Google Display 101
5. Intro to Keywords
5. Youtube Ads 101
6. Ads best Practices
7. Enriching Your Ads with Ads Assets
8. Response Search Ads
9. Dynamic Search Ads
10. Quality Score
11. The Search Terms Report
Chapters # 3 - 11: Summary
12. Search Campaign Setup
Chapter#12: Summary
13. Display Campaign Setup
Chapter#13: Summary
14. Understanding Youtube Ads
15. Housekeeping Checklist For Your Google Ads Account
16. Google Certification Questions
Chapter#15 : Summary
Get Your Certifications- Google Ads
Google Ads Resources
Introduction to Search Engine Optimization
Chapter #1 Summary
On-Page SEO: Optimization for Search Engines
Keyword & Topic Research Walkthrough
Structured Data | Walkthrough
Chapter # 4: Summary
Off-Page SEO: Optimization for Search Engines
GMB Best Practices + Walkthrough
Chapter # 6: Summary
History of Google Algorithm's
SEO Audit + Monitoring Tools
Ahrefs
SEO Site Check Up
Mobile Friendly Test
PageSpeed Insights
Other SEO Audit Tools
Chapter # 14 : Summary
Conclusion
Module : Summary
Additional Resources
Introduction - History of Facebook
Introduction- Requirements & Tips
Introduction- Advantages of Facebook Ads
Summary: Chapter # 1
Understanding Tracking- iOS 14+ Update
Understanding Tracking- CAPI & The Meta Pixel
Summary: Chapter #2
Inside The Meta Business Manager- Meta Business Manager
Inside The Meta Business Manager- Events Manager
Inside The Meta Business Manager- Structure
Summary: Chapter # 3
Targeting Your Audience- Basic Targeting
Targeting Your Audience- Detailed Targeting
Targeting Your Audience- Advanced Targeting
Targeting Your Audience- Placements
Summary: Chapter # 4
The Big Three- Brand Awareness
The Big Three- Website Traffic
The Big Three- Website Conversions
Summary: Chapter - 5
Campaign Objectives- Event Responses
Campaign Objectives- Offer Claims
Campaign Objectives- Local Awareness
Campaign Objectives- Page Likes
Campaign Objectives- Video Views
Campaign Objectives- Page Post Engagement
Campaign Objectives- Lead Generation
Campaign Objectives- Product Catalogue Sales
Campaign Objectives- App Engagement
Campaign Objectives- Goals
Summary: Chapter - 6
Ads Best Practices- UTM Tracking Parameters
Ads Best Practices- Ad Creative
Ads Best Practices- Optimization
Summary: Chapter - 7
Optimization Quiz
Meta Blueprint Quiz
Conclusion
Additional Resources
Chapter #1 Google Analytics 4 Overview
Chapter #1: Summary
Chapter #2- GA4 Life Cycle Reports
Chapter#2 : Summary
Chapter #3- GA4 User Reports
Chapter #3 : Summary
Chapter #4- GA4 Explorations
Chapter #4 Summary
Chapter #5- GA4 Advertising Reports
Chapter #5 : Summary
Chapter #6- GA4 Audience Creation
Chapter #6 : Summary
Chapter #7- Google Tag Manager
Chapter #7 : Summary
Introduction
Introduction - What is PR?
Chapter 2 - Choose your Strategies & Tactics
Chapter 2- Establishing the Plan
Chapter 2- Find your Target Publics
Chapter 2- Message Design
Chapter 2- Set your Goals & Objectives
Chapter 2 # Strategies & Tactics - SEO and PR - Summary
Chapter 3# Earned Media & Media Relations
Chapter 3# Editorial Tactics
Chapter 3# Elements of Newsworthiness
Chapter 3# Paid Media - Sponsored Content
Chapter 3 # Pitching the Media
Chapter 3# Types of Media
Chapter 3# Crafting the Pitch Summary
Chapter 3# Editorial Tactics Summary
Chapter 3# Paid Media - Sponsored Content Summary
Chapter 3# Pitching to the Media Summary
Chapter 3# The Types of PR and Current Media Landscape Summary
Chapter 3# Tools for Finding Media Contacts Summary
Chapter 3# Tracking Paid Media - Sponsored Content - Success Summary
Chapter 4# Coordinating Events
Chapter 4# Coordinating Events Summary
Chapter 4# Experiential & Events
Chapter 4# Experiential Summary
Chapter 5 # Social Media & PR
Chapter 5# Social Media & PR Summary
Chapter 5 # Influencer Partnerships
Chapter 5# Influencer Partnerships Summary
Chapter 6# PR Tools
Chapter 6# Take Aways
Chapter 6# Takeaways - Public Reviews Summary
Chapter 6 # PR Tools Summary
Get Your Certification# Muck Rack
PR Experiential Resources
Public Relations Resources
Dominate Meta, Google Ads, Social Media Strategies & More in One Comprehensive Course!
No prerequisites required - We'll teach you everything you need to know.
Text length of individual points can be shorter or longer depending on your needs
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